With data analytics and AI reshaping how fans engage, athletes perform and sports generate value, technology is changing the way we experience sport. From immersive fan experiences to smarter equipment, we predict these emerging tech trends will shape the future of sport for years to come.

Increasing accessibility to sophisticated analysis tools will reshape sports at all levels. Smart wearables and sensor-enabled equipment will track real-time biometric, performance and movement data, empowering coaches to leverage actionable insights to optimize training regimes and strategies. For semi-professional football clubs, for example, enabling access to advanced video analysis software like Catapult Vector will empower them with the same resources as elite teams.

For the home audience, digital fan engagement platforms will grow with new capabilities that improve connections and personalization. From predictive analytics for fantasy sports to behind-the-scenes content and loyalty features, they’ll enable more direct relationships with fans and create new ways of generating revenue.

For venues, digital and energy-efficient innovations will drive more sophisticated broadcasts and reshape fan experiences. From immersive LED displays to augmented and virtual reality, these technologies will provide viewers with interactive, personalized viewing experiences that transform traditional broadcasts into immersive events. As a result, we expect more and more sports organizations to prioritize tech investments that strengthen fan engagement, build brand value and open up new avenues of growth. For example, enabling fans to personalize their stadium experience by selecting preferred seating options will help drive ticket sales and increase fan loyalty.